The Department of Electrical and Electronics Engineering (EEE) at Ahalia School of Engineering and Technology (ASET), in collaboration with the Innovation and Entrepreneurship Development Cell (IEDC) and Institution’s Innovation Council (IIC), organized a five-day online
Faculty Development Program (FDP) on “Engineering Entrepreneurship and Intellectual Property Rights (IPR)” from 30th December 2024 to 3rd January 2025. The program aimed to equip participants with comprehensive insights into entrepreneurship, innovation, and IPR, essential for fostering a culture of innovation in academia.
Program Schedule and Highlights
Day 1: Monday, 30th December 2024
Resource Person: Dr. Radhika Meenakshi Shankar, TBI Accelerator, RMV Associates,
Coimbatore.
Topics Covered:
Resources for Aspiring Entrepreneurs
Introduction to Ideation, Innovation & Entrepreneurship
Ideation Fundamentals
Understanding Innovation
Innovation Frameworks
The Entrepreneurial Mindset
Business Formation and Statutory Compliances
Dr. Radhika provided a comprehensive overview of the fundamentals of ideation and innovation, guiding participants through the entrepreneurial journey. The session emphasized business formation processes, statutory requirements, and available resources for aspiring entrepreneurs.
Day 2: Tuesday, 31st December 2024
Resource Person: Adv. Febin James, IPR Specialist
Session on IPR:
● Introduction to Intellectual Property Rights (IPR)
● Types of IPR: Patents, Trademarks, Copyrights, and Trade Secrets
● Strategies for Protecting Intellectual Property
● Role of IPR in Securing Funding and Competitive Advantage
Adv. Febin highlighted the significance of intellectual property in fostering innovation, ensuring
legal protection, and gaining competitive advantage in business ventures.
Day 3: Wednesday, 1st January 2025
Resource Person: Dr. Murugananth Gopal Raj, Professor & Head, EEE Department, ASET
Topics Covered:
Competitor Profiling
Competitor Analysis
Identifying Competitors
SWOT Analysis
Market Positioning
Customer Feedback and Reviews
Pricing Analysis
Differentiation Strategy
Benchmarking and Improvement
Dr. Murugananth delivered an engaging session on competitor analysis and market positioning, emphasizing practical tools and strategies for identifying competitors, understanding market dynamics, and leveraging customer feedback to improve market positioning.
Day 4: Thursday, 2nd January 2025
Resource Person: Dr. Murugananth Gopal Raj, Professor & Head, EEE Department, ASET
Topics Covered:
Documentation and Version Control
Prototype Development Plan Preparation
Prototype Requirements Analysis
Technical Specifications
Development Approach
Development Timeline
Resource Allocation
Testing and Quality Assurance
Iterative Development and Feedback Loop
Dr. Murugananth provided an in-depth understanding of prototype development, focusing on technical specifications, timelines, resource allocation, and quality assurance. The session stressed the importance of iterative feedback and proper documentation for successful product
development.
Day 5: Friday, 3rd January 2025
Resource Person: Ms. Bindu Valoor, Manager – Academics Outreach, ASET
Topics Covered:
Customer Profiling
Review of Market Research
Customer Segmentation
Persona Development
Validation and Feedback
Prioritization and Selection
Communication and Messaging
Ms. Bindu conducted an insightful session on customer profiling and market research, guiding participants on creating customer personas and effective communication strategies.
Resource Persons
Dr.Radhika Meenakshi
Shankar,TBIAccelerator, RMV Associates, Coimbatore
Adv. Febin James,
IPR Specialist
Dr. Murugananth
Gopal Raj, Professor
& Head, EEE
Department, ASET
Ms. Bindu Valoor,
Manager –
Academics Outreach,
ASET
Conclusion
The five-day FDP on “Engineering Entrepreneurship and IPR” witnessed participation from over 100 faculty members representing various colleges, making it a truly collaborative and enriching experience. The event featured the distribution of online certificates and FDP materials to all participants, ensuring they had access to valuable resources for future reference. Highly positive feedback was received, highlighting the relevance and impact of the sessions. The program was meticulously coordinated by Ms. Lakshmy Susresh and Mr. Vipindas K., Assistant Professors of the EEE Department, whose efforts were instrumental in its success. The Department of EEE, along with IEDC and IIC, extends its heartfelt gratitude to the resource persons and participants for their enthusiastic involvement and contributions.